--- title: The Challenges Faced by 3PLs and How Freight-Pricing APIs Can Alleviate Them description: Learn how Tech Transport used freight-pricing APIs to alleviate a number of challenges it faced, resulting in improved customer service and cost savings. image: https://blog.banyantechnology.com/hubfs/Tech%20Transport%20Webinar%20Blog.jpg --- [![Banyan Technology Logo](https://blog.banyantechnology.com/hubfs/BANYAN_Horizontal%20-%20white%20no%20background.png "Banyan Technology Logo")](https://www.banyantechnology.com/) - Solutions - [OTR Modes](https://banyantechnology.com/solutions/over-the-road-shipping-solutions/) - [LIVE Connect®](https://banyantechnology.com/solutions/shipping-software/) - [TMS](https://banyantechnology.com/enterprise-tms-transportation-management-system/) - [API](https://banyantechnology.com/api-carrier-connectivity/) - [System Features](https://banyantechnology.com/solutions/over-the-road-shipping-tools/) - [Contract & Audit Services](https://info.banyantechnology.com/carrier-contract-and-audit-services) - [Integrations](https://banyantechnology.com/supply-chain-integrations/) - [Carrier Connections](https://banyantechnology.com/carrier-connections/) - [Become a Partner](https://banyantechnology.com/about/become-a-partner/) - Resources - [Blog](https://blog.banyantechnology.com/) - [Case Studies](https://banyantechnology.com/resources/case-studies/) - [Podcasts & Webinars](https://banyantechnology.com/resources/webinars-podcasts/) - [White Papers](https://banyantechnology.com/resources/white-paper/) - [Savings Calculator](https://banyantechnology.com/calculator/) - [All Resources >](https://www.banyantechnology.com/resources) - About Us - [The Banyan Advantage](https://banyantechnology.com/advantage/) - [Leadership](https://banyantechnology.com/about/leadership/) - [Careers](https://banyantechnology.com/about/careers/) - [Banyan News](https://banyantechnology.com/press-releases/) - [Shippers](https://banyantechnology.com/solutions/logistics-solutions-for-shippers/) - [3PLs](https://banyantechnology.com/solutions/third-party-logistics-solutions/) - [Marketplace](https://banyantechnology.com/marketplace/) - Contact Us - [Contact](https://banyantechnology.com/contact-us/) - [Request Demo](https://banyantechnology.com/request-demo/) [Freight-Pricing APIs](https://blog.banyantechnology.com/topic/freight-pricing-apis) [webinar](https://blog.banyantechnology.com/topic/webinar) # [The Challenges Faced by 3PLs and How Freight-Pricing APIs Can Alleviate Them](https://blog.banyantechnology.com/the-challenges-faced-by-3pls-and-how-freight-pricing-apis-can-alleviate-them) By [Banyan Technology](https://blog.banyantechnology.com/author/banyan-technology)   |  January 28, 2021 [READ NOW](https://blog.banyantechnology.com/the-challenges-faced-by-3pls-and-how-freight-pricing-apis-can-alleviate-them) #### Share this blog [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.banyantechnology.com%2Fthe-challenges-faced-by-3pls-and-how-freight-pricing-apis-can-alleviate-them%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.banyantechnology.com%2Fthe-challenges-faced-by-3pls-and-how-freight-pricing-apis-can-alleviate-them%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.banyantechnology.com%2Fthe-challenges-faced-by-3pls-and-how-freight-pricing-apis-can-alleviate-them%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.banyantechnology.com%2Fthe-challenges-faced-by-3pls-and-how-freight-pricing-apis-can-alleviate-them%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.banyantechnology.com%2Fthe-challenges-faced-by-3pls-and-how-freight-pricing-apis-can-alleviate-them%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.banyantechnology.com%2Fthe-challenges-faced-by-3pls-and-how-freight-pricing-apis-can-alleviate-them%3Futm_medium%3Dsocial%26utm_source%3Demail) [![](https://blog.banyantechnology.com/hs-fs/hubfs/Logos/Banyan%20Sq%20Logo%202048X2048.png?width=60&name=Banyan%20Sq%20Logo%202048X2048.png)](https://blog.banyantechnology.com/author/banyan-technology) [Banyan Technology](https://blog.banyantechnology.com/author/banyan-technology)  Tags: [Freight-Pricing APIs](https://blog.banyantechnology.com/topic/freight-pricing-apis) [webinar](https://blog.banyantechnology.com/topic/webinar) ### A Conversation with Banyan Technology’s Lynn Caldwell and Tech Transport’s Bob Freed Bob Freed and [Tech Transport](https://www.techtransport.com/), a freight management company that simplifies its customers’ shipping functions, always aim to meet and exceed their customers’ needs. However, they realized that in order to continue to provide the best service to their customers, Tech Transport would need help on the technology side of the industry. “We work for our customers ... and we do whatever we can to help simplify their shipping needs,” said Bob Freed, executive vice president of Tech Transport. “To do that, we need the people and the technology. Banyan Technology was the solution.” Tech Transport has a brokerage and logistics division of their company, and both sides were running into issues with having accurate and real-time data to improve their customers’ shipping functions. Tech Transport was trying on their own to implement all of the APIs of their customers’ carriers into their proprietary transportation management system. The company’s IT team soon realized it was a time-consuming and challenging process to do all of that and to keep them up-to-date and accurate at all times. That is why they decided it was time to turn to the experts and use a freight-pricing API software as a service company. Tech Transport chose Banyan Technology’s LIVE Connect as their API solution after a visit from the Banyan team. With [LIVE Connect](https://www.banyantechnology.com/live-connect/), Tech Transport was able to access all of the necessary APIs to make their customers happy. In addition to having access to up-to-date and accurate ratings through Banyan’s API, Tech Transport could also automate the shipping process and track all shipments. It also made invoicing and document retrieval much easier. The implementation resulted in Tech Transport increasing their profit margins and passing those savings on to customers.  In this recent webinar, Bob Freed and Banyan Technology Chief Sales Officer Lynn Caldwell talked even more in-depth about the challenges that Tech Transport faced, including access to up-to-date carrier APIs and pricing, technology maintenance and management and automating shipping processes, and how implementing freight pricing APIs helped them grow their business.   ### Download the recording to get Tech Transport’s full story. [![Watch the Webinar](https://no-cache.hubspot.com/cta/default/8211830/7c9cdfd3-39e5-4b87-a38c-5af0687da2ff.png)](https://cta-redirect.hubspot.com/cta/redirect/8211830/7c9cdfd3-39e5-4b87-a38c-5af0687da2ff) ### Subscribe to Our Blog Thanks for submission!! - Recent - Popular ### Posts by Topic - [shipping (36)](https://blog.banyantechnology.com/tag/shipping) - [Supply Chain (31)](https://blog.banyantechnology.com/tag/supply-chain) - [logistics management (30)](https://blog.banyantechnology.com/tag/logistics-management) - [LTL (29)](https://blog.banyantechnology.com/tag/ltl) - [OTR shipping (28)](https://blog.banyantechnology.com/tag/otr-shipping) - [Freight-Pricing APIs (18)](https://blog.banyantechnology.com/tag/freight-pricing-apis) - [3PL (17)](https://blog.banyantechnology.com/tag/3pl) - [Freight Digitization (17)](https://blog.banyantechnology.com/tag/freight-digitization) - [freight management (16)](https://blog.banyantechnology.com/tag/freight-management) - [freight technology solution (16)](https://blog.banyantechnology.com/tag/freight-technology-solution) [![Download Banyan's Getting Ahead of Climate Regulations White Paper](https://no-cache.hubspot.com/cta/default/8211830/7f6bf50a-f53e-4a99-a35a-54bc24c27662.png)](https://cta-redirect.hubspot.com/cta/redirect/8211830/7f6bf50a-f53e-4a99-a35a-54bc24c27662) [![Check Out Banyan's Tire Tracks Podcast On-Demand](https://no-cache.hubspot.com/cta/default/8211830/1d8d3228-7218-4276-9cfc-515fba86a467.png)](https://cta-redirect.hubspot.com/cta/redirect/8211830/1d8d3228-7218-4276-9cfc-515fba86a467) #### Let us know what you thought about this blog. Put your comment Below. [Previous Post](https://blog.banyantechnology.com/incorporating-apis-into-a-transportation-management-system) ##### [Incorporating APIs into a Transportation Management System](https://blog.banyantechnology.com/incorporating-apis-into-a-transportation-management-system) [Next Post](https://blog.banyantechnology.com/how-to-improve-ltl-carrier-negotiations) ##### [How to Improve LTL Carrier Negotiations](https://blog.banyantechnology.com/how-to-improve-ltl-carrier-negotiations) [![BANYAN_Horizontal-1-1](https://blog.banyantechnology.com/hubfs/Logos/BANYAN_Horizontal-1-1.png "BANYAN_Horizontal-1-1")](https://www.banyantechnology.com/) © 2026 All Rights Reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Banyan Technology", "url" : "https://blog.banyantechnology.com/author/banyan-technology" }, "dateModified" : "2021-02-16T14:43:21.932Z", "datePublished" : "2021-01-28T12:15:00.000Z", "headline" : "The Challenges Faced by 3PLs and How Freight-Pricing APIs Can Alleviate Them", "image" : [ "https://blog.banyantechnology.com/hubfs/Tech%20Transport%20Webinar%20Blog.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.banyantechnology.com/the-challenges-faced-by-3pls-and-how-freight-pricing-apis-can-alleviate-them", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.banyantechnology.com/hubfs/BANYAN_Horizontal-1.png" }, "name" : "Banyan Technology, Inc." } } ```